As i am a total beauty freak and i love all things revolving skin care, cosmetics and makeup my dream was always to get brands to send me stuff as a PR sample and i get to take loooots of pictures and post them on my blog and instagram. That dream has actually become reality lately and i am super thrilled that my work ethics worked out. So i wanted to share them with you ladies so you each get an opportunity and a better understanding on how to get beauty brands or any brand to collab with you.
Numbers do not mean anything
The idea that you must have 10k followers on your blog or social media in order for brands to be interested in you is total crap! Now that we settled that we could start in optimizing what you already have. Yes, it gives you more leverage if you have a large audience, but most brands also look at engagement — not just numbers! If you’re still working on your first few hundred followers but you have lots of comments, feedback and social media shares, you are good to go.
Search for companies that fit your blog theme
I personally have an all in one kind of blog so i picked what i actually am passionate about. If you love paper works and arts then go in that direction, if you are a beauty blogger go for the beauty brands etc. Once you figured out what you want and what fits in your overall theme then you could start researching companies.
How to contact brands
Instagram became my main source of contact. If i saw products from a company that i like, i then looked in their profile for their website and headed over. Think a bit outside of the box and aim for more smaller brands or up-and-coming brands that would love the organic exposure that a feature on a blog can offer. I’ve found that these types of companies are easier to partner with because there is less of a big company chain you need to fight through to find the right person to contact.
What to write in your email
Go under contacts and click on the email info. Some brands have already reassigned Blog/PR email address which is great. If you see a first name, always start your email with the name, this gives it a more personal approach. Keep it short!
- Intro about you and your blog (one to two lines
- Why you love their brand and products
- What you want to do with their product (blog post, shout out, giveaway, pictures, etc.)
- Sign off with links to your social media platforms and Blog URL
What worked for me
Whenever i got a sample i replied to them with a thank you email and sent them a link to my post, like this you stay in their mind a bit.
Every picture i took on Instagram i tagged every single item to the matching company. Many times they reply or they repost your picture which gives you great exposure.
Make sure the pictures you take are high quality, clear and nicely done. Companies want to see how you interpreted their products in a professional way.
Most brands will at least respond to your initial email, but do not get discouraged if they say no, most of them say yes! It’s just a matter of finding the ones that are a great fit. Make a pre made email so that you could send out to several companies until you’re able to land your first collaboration.
Good luck! Have you ever been able to collaborate? What are your tips? What things worked for you?
Let me hear if i was able to help you out a bit and feel free to ask me questions 🙂